LookSea
Academic Project · March 2022
Look Sea - an Oceans Appreciation Campaign. Its aim is to promote a closer
relationship
between society and marine life protection, and to become a symbol of the union of natural preservation
and protection.
Logo
The logo is based on the kinetic and natural movement of an ocean wave, which divides the
two main logo words. It has two main options, each with its corresponding color.
Campaign
The Sea Repair the Ocean campaign's main objective is to call attention to the
importance of preserving coastal areas and beaches, targeting a younger audience (between the ages of 4
and 6).
In order to achieve this, the graphic material was based on a range of drawings made by a
group of children from the same age group. Some were used to create suspense and curiosity among the
public, while others are more enlightening, revealing the campaign's intentions and its new slogan -
"Can't you sea it?".
A very special thank you to the Monfortinhos de Real Kindergarten , which, even
as I've grown up, continues to support my creativity. Thank you for the opportunity to interview and
collect drawings from your amazing children, and an extra tight hug to Dra. Manuela, who is always
willing to help me!
Academic Project · March 2022
Look Sea - an Oceans Appreciation Campaign. Its aim is to promote a closer
relationship
between society and marine life protection, and to become a symbol of the union of natural preservation
and protection.
Logo
The logo is based on the kinetic and natural movement of an ocean wave, which divides the
two main logo words. It has two main options, each with its corresponding color.
Campaign
The Sea Repair the Ocean campaign's main objective is to call attention to the
importance of preserving coastal areas and beaches, targeting a younger audience (between the ages of 4
and 6).
In order to achieve this, the graphic material was based on a range of drawings made by a
group of children from the same age group. Some were used to create suspense and curiosity among the
public, while others are more enlightening, revealing the campaign's intentions and its new slogan -
"Can't you sea it?".
A very special thank you to the Monfortinhos de Real Kindergarten , which, even
as I've grown up, continues to support my creativity. Thank you for the opportunity to interview and
collect drawings from your amazing children, and an extra tight hug to Dra. Manuela, who is always
willing to help me!